About Us

Marketminds is a consultancy business established in 1998 by Philip Ciniglio. The company has successfully provided numerous organisations with business solutions in franchise set up, marketing strategy and general management.

Managing Director Philip Ciniglio has combined  many years of business experience to provide you with the complete solution to all your franchise business needs.

Marketminds specialist fields include:

  • Franchise System Development
  • Franchise Recruitment Strategy
  • Franchise Marketing - Local Area and National
  • Sales Management and Personal Selling
  • Financial Business Modelling
  • Franchisee Management


Philip Ciniglio

Through his involvement with global corporate organisations, Philip has
over 30 years of business, sales and marketing experience and has held
senior positions in General Management, Marketing, Sales Management
and Franchising.

With more than 20 years association with the Franchise Council of
Australia, including five years as the Queensland President and a
National Board Member, Philip holds an Associate Diploma in Business
Marketing, is an Accredited Franchise Executive, a Graduate of the
Australian Institute of Company Directors and is registered with the
Government as a Mediator for the "Office of Franchise Mediation Adviser".

Executive postions have included well known franchised brands such as
Bridgestone Australia, Donut King Australia, CenturyYuasa Batteries and
Bartercard Australia. Internationally, Philip has been successful in setting
up franchised business systems for companies in the United Kingdom and the USA.

From keynote speaker to MC and training, Philip Ciniglio
has achieved a credible status for entertaining, communicating and
educating within the franchise sector.

Philip has successfully developed over 30 Franchise systems for many well known brands, which include, Donut King Australia, Century Yuasa Batteries and Bartercard Australia.

Philip is the past Chairman of “First Class Accounts” (200 franchised bookkeepers throughout Australia) serving for 10 years, past Non-Executive Director with “The Touch Up Guys” (140 franchisees throughout Australia and New Zealand) serving for 3 years..


"We wanted to franchise our business & didn't know where to start..."

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