Competitive positioning strategy is about defining how you will differentiate your product or service and create value for your market. It’s about carving out a spot in the competitive landscape and focusing your company to deliver on that strategy.
When your market, whether it be potential franchisees or consumers, clearly see how your offering is different than that of your competition it’s easier to generate more prospects and guide them to buy. Without differentiation, it takes more time and money to show prospects why they should choose you and as a result you often end up competing on price - a tough position to sustain over the long term.
